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Nation branding in Europe / ed. João Freire

Secondary Author Freire, João Ricardo Publication Abingdon : Routledge, 2022 Description xi, 110 p. ; 23 cm Series Routledge focus ISBN 9780367540135 Topical name Marca - Gestão
Branding CDU 659.12
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8[M] FRE Available IA15047
Book Biblioteca Universidade Europeia (QBN)
659.12 FRE Available 12057
Book Biblioteca IPAM Porto
658.8 [M] FRE 11184 Available 11184
Total holds: 0

Table of contents

1. Introduction / João Freire
2. Germany / Anna Schwan
3. France / Christophe Alaux
4. United Kingdom / Malcolm Allan
5. Italy / Cecilia Pasquinelli
6. Spain / Gildo Seisdedos
7. Russia / Kirill Rozhkov
8. Sweden / Marcus Andersson
9. Poland / Magdalena Florek, Jaroslaw Górski
10. The Netherlands / Robert Govers, Simon Anholt
11. Ireland / Mark Henry
12. Portugal / João Freire
13. Estonia / José Filipe Torres

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